Digital

WHAT IS A GEOSITE?

Simply put, they are hyper-focused websites promoting your product/service in the towns you want to target! They are a great way to build your online presence across multiple towns.

Why Do You Need Them?

It is nearly impossible to get your main website to rank high in the Google search results for your entire service area. GeoSites help you show up in search for the towns where you do business, or want to do business, and they are extremely affordable!

Example: You’re a plumber in Hilton Head Island and you want business in Savannah, Sun City, The Villages, The Landing and Beaufort. GeoSites will help you to show up when people are searching for a plumber in these areas.

HOW IT WORKS

• We create a GeoSite for the exact service you sell in the specific towns you want to target
• The GeoSite supports your brand image, using your logo, colors and images from your main site
• Consumer does a search for your service in their town and your GeoSite appears in the search results

All GeoSites complement your main website, are mobile friendly (responsive) and include:

• A Home, Services, and Contact Page
• Basic SEO
• Submission of each Geosite to Google to speed up indexing
• Google Analytics to track traffic to the sites

Brand Management

WHAT IS BRAND MANAGEMENT?

Brand Management is a service that DEVELOPS, MANAGES & MONITORS a business’s PRESENCE & ACCURACY across the web.

Why is this important?

Because  says so!

DEVELOP – MANAGE – MONITOR

Our FULL-SERVICE solution saves you time, money and the stress of making sure your business is found online!

The Roadmap …

• Value in listings management/local SEO depends on constant original content and proper targeting when viewed in the eyes of search engines.
• Your keywords should align with who you are, what you’re about, and specifically around the main products or services you provide.

1. Build consistency across a business’s online listings

Optimized online listings are crucial

• The more accurate and consistent your listings are online, including search engine, review, social, and directory sites, the easier your business will be found and the higher your site will be displayed on popular search engines.
• In fact, online listings management is known as a primary Local SEO tactic to help a business appear in local search results when they search for things like “plumber in Bluffton.”

Online Optimization

• Optimizing your listings makes your business easier for customers to find you online, resulting in increased sales.
• 82% of local searches result in a call or walk in!
• 78% of mobile users make a purchase after an online local search.

OPTIMIZING LOCAL LISTINGS/LOCAL SEARCH

Building Your Companies Online Presence

We will verify and provide your accurate information to the 4 largest data providers.

• Data providers push information to over 300 sites
• Develop and enhance your online profile

Claim & Optimize Top Sites

• The more accurate and consistent your listings are online, including search engine, review, social, and directory sites, the easier your business will be found and the higher your site will be displayed on popular search engines

Monitor Visibility & Accuracy of Online Listings 24/7, 365

• We monitor the top search engines, directory, and review sites to make sure your information is accurate
• Monthly fee covers monitoring and checking for accuracy after submission

Online Accuracy Report

• Benchmark report is ran at beginning of campaign
• We then provide quarterly progress reports

2. Review/Reputation Management Alerts, Monitoring & Solicitation

Do reviews matter? Absolutely!

• 88% of consumers find online reviews just as trustworthy as personal recommendations.
• 84% of consumers say online customer reviews influence their decision to purchase a product or service.
• 86% of consumers were hesitant to make a purchase if a business had unanswered negative reviews.
• 32% of consumers said it takes 4-6 reviews to trust a business. 24% said 2-3 and 18% said 7-10.

Our Service

• We will monitor the top review sites for any negative or positive posts.
• We will alert you to any negative comments and respond to the positive comments.
• We will solicit your customers for reviews (emails required).
  • 1-2 star reviews will be passed on to you to address but will not make it to the web
  • 3-4 star reviews will be allowed to move to the next stage to post on review sites of your choice

BRAND MANAGEMENT

Paid Search (SEM)

SERP (SEARCH ENGINE RESULTS PAGE)

Paid Search (SEM)

Paid Search (SEM) – Case Study

Situation:

• Garage Door Co. had been working with a local digital company on their paid search campaign for over 2 years
• Campaign focused on Garage Door and Garage Door Openers
• Calls generated in 2+ years = 307
• Return On Ad Spend (ROAS) = -42%

Data Publishing Difference (same budget & target area)

• Campaign expanded to include entry doors and windows (all products)
• First 5 month results:
  • 159 calls – YOY comparison of 160% increase in calls!
  • ROAS = 297%

Even more impressive – since Data Publishing took over his digital marketing, customer says he had the highest year in sales since he opened in 1970!

Search Engine Optimization (SEO)

SERP (SEARCH ENGINE RESULTS PAGE)

Full SEO – Search Engine Optimization

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